MoveTheWheels vs ShipBob
A parcel fulfillment specialist for DTC brands — not a multi-modal logistics platform.
Founded / HQ
2014 · Chicago, IL, USA
Ownership
Private venture-backed
Revenue
~$97.7M ARR (2024 estimate)
Threat level
Medium
What ShipBob does
ShipBob is an e-commerce fulfillment 3PL with a cloud WMS. It serves DTC brands through its physical fulfillment network and 200+ integrations. It does not offer multi-modal freight, fleet management or TMS.
ShipBob strengths
- Easy onboarding for DTC brands
- Dual model: 3PL fulfillment or licensed WMS
- 200+ e-commerce, marketplace, and carrier integrations
- AI inventory distribution
- 60+ fulfillment centers across US, CA, UK, EU, AU
ShipBob weaknesses
- Parcel / e-commerce only — no FTL/LTL/ocean/air freight
- No fleet or driver management
- No transportation management or freight audit
- Quote-based pricing with reported hidden fees
Feature comparison
How MoveTheWheels stacks up against ShipBob across the logistics stack.
| Capability | MoveTheWheels | ShipBob |
|---|---|---|
| E-commerce OMS | Commerce orders from Kadaikodi become deliveries | Strong |
| Cloud WMS | Directed placement, re-slotting and honest stock | Strong |
| Multi-modal freight | Road, rail, sea, air, bike and on foot on one plan | Not offered (parcel only) |
| Fleet & driver / ePOD | Every mode on one board; assignment by qualification and rest; proof at every stop | Not offered |
| TMS / freight audit | Multi-leg planning; invoices matched to legs and charges | Not offered |
| Partner collaboration | Partners update their own legs on the shared record | Not offered |
| Unified control tower | Control tower of exceptions with owners and actions | Parcel-only visibility |
| Transparent flat pricing | Yes | No |
Pricing comparison
MoveTheWheels is designed for transparent, mid-market pricing.
| Aspect | MoveTheWheels | ShipBob |
|---|---|---|
| Pricing model | Flat-fee tiers → per-vehicle Enterprise | Fulfillment fees + storage + add-ons |
| Entry price | Starter plan (transparent) | Quote-based; monthly minimum ~$275 reported |
| Implementation | Days to weeks | ~30 days |
| Pricing transparency | Public tier floors | Opaque; custom quotes; hidden fees reported |
Why MoveTheWheels wins
The advantages that matter most when comparing MoveTheWheels to ShipBob.
Run your own operation, not only parcels through someone else’s network: any goods, any place to any place, over every leg and mode.
Own fleet, drivers and riders on one board, with the worker app and proof at every stop.
Containers with free-time clocks, warehouses with directed placement, and compliance checked before every step, all on the same record as the journey.
Drivers, riders and warehouse workers get their own day, hours, earnings and certificates, with location shared only on duty.
Shippers, carriers, warehouses, agents and recipients share one record; partners update their own legs without buying anything.
Transparent, published pricing with a free tier, priced on the size of the operation rather than per seat.
When ShipBob may be the better fit
- You are a pure DTC brand with no freight complexity.
- You want hands-off parcel fulfillment through ShipBob’s network.
- Fast, cheap parcel delivery in US/EU/UK/AU is your only requirement.
Ready to run the whole journey in one place?
Run every leg, container, warehouse, worker and stakeholder on one record with MoveTheWheels, from finished good to final recipient.