MoveTheWheels vs ShipBob
A parcel fulfillment specialist for DTC brands — not a multi-modal logistics platform.
Founded / HQ
2014 · Chicago, IL, USA
Ownership
Private venture-backed
Revenue
~$97.7M ARR (2024 estimate)
Threat level
Medium
What ShipBob does
ShipBob is an e-commerce fulfillment 3PL with a cloud WMS. It serves DTC brands through its physical fulfillment network and 200+ integrations. It does not offer multi-modal freight, fleet management, TMS, or a marketplace.
ShipBob strengths
- Easy onboarding for DTC brands
- Dual model: 3PL fulfillment or licensed WMS
- 200+ e-commerce, marketplace, and carrier integrations
- AI inventory distribution
- 60+ fulfillment centers across US, CA, UK, EU, AU
ShipBob weaknesses
- Parcel / e-commerce only — no FTL/LTL/ocean/air freight
- No fleet or driver management
- No transportation management or freight audit
- No collaborative marketplace
- Quote-based pricing with reported hidden fees
Feature comparison
How MoveTheWheels stacks up against ShipBob across the logistics stack.
| Capability | MoveTheWheels | ShipBob |
|---|---|---|
| E-commerce OMS | Partial | Strong |
| Cloud WMS | Yes | Strong |
| Multi-modal freight | Partial | Not offered (parcel only) |
| Fleet & driver / ePOD | Partial | Not offered |
| TMS / freight audit | Roadmap | Not offered |
| Collaborative marketplace | Roadmap | Not offered |
| Unified control tower | Partial | Parcel-only visibility |
| Transparent flat pricing | Yes | No |
Pricing comparison
MoveTheWheels is designed for transparent, mid-market pricing.
| Aspect | MoveTheWheels | ShipBob |
|---|---|---|
| Pricing model | Flat-fee tiers → per-vehicle Enterprise | Fulfillment fees + storage + add-ons |
| Entry price | Starter plan (transparent) | Quote-based; monthly minimum ~$275 reported |
| Implementation | Days to weeks | ~30 days |
| Pricing transparency | Public tier floors | Opaque; custom quotes; hidden fees reported |
Why MoveTheWheels wins
The advantages that matter most when comparing MoveTheWheels to ShipBob.
Run owned fleets with dispatch, driver and vehicle management, and route planning (shipped) — ShipBob has no fleet or driver operations at all.
Unified control tower across orders, warehouse, shipments, and fleet on one record (shipped) — not parcel-only visibility.
Predictable subscription pricing vs. fulfillment-fee variability (shipped).
Move freight beyond parcels — multi-leg shipment planning across road, air, ocean, and rail with real per-mode rate calculation is live today (shipped); live carrier-API rate-shopping/booking is on the roadmap.
A collaborative carrier/3PL marketplace is in active development — the provider directory and brokered capacity are both not yet available — ShipBob sells only its own 3PL capacity.
When ShipBob may be the better fit
- You are a pure DTC brand with no freight complexity.
- You want hands-off parcel fulfillment through ShipBob’s network.
- Fast, cheap parcel delivery in US/EU/UK/AU is your only requirement.
Ready for a logistics platform that unifies everything?
Run a unified order-to-delivery spine with fleet, warehouse, and marketplace on MoveTheWheels.